(1) We will provide information in the following document regarding the collection of personal data while using our website. Personal data refers to all data that is referenced to you personally e.g. name, address, email addresses, and user behaviour.
(2) The party responsible here pursuant to Article 4 Paragraph 7 of the EU General Data Protection
Regulation (GDPR) is
KernWerk GmbH
Schönherrstraße 8
09113 Chemnitz
Germany
Tel.: +49 (0) 371 444 555 4
E-mail: service@kern-werk.de
Website: www.kern-werk.de
For further information, please refer to our Legal Notice
You can contact our data protection officer at our postal address by including the additional
phrase "data protection officer" or at datenschutz@kern-werk.de
(3) When you contact us by email or through a contact form, the data disclosed by you will be stored (your email address, and your name and telephone number if necessary), in order to answer your questions later. Any data we collect in this regard is erased by us where storage is no longer necessary, or the processing is restricted in the event that legal retention requirements exist.
(4) In the event that we would like to make use of commissioned service-providers for single features of our services, or utilize your data for promotional purposes, we will inform you in detail of the respective procedures. In this process we also specify the pre-determined criteria of the storage duration.
(1) You have the following rights with us in reference to the personal data relating to you:
(2) Furthermore, you have the right to file a complaint with a data protection supervisory authority concerning our processing of your personal data.
(1) When visiting our website purely for informational purposes, i.e. when you do not log in or provide us with any other information, we only collect the personal data that your browser has transmitted to our server. If you want to view our website, we collect the following data that is technically necessary for us in order to display our website to you and to guarantee the stability and security (legal basis is Article 6 Paragraph 1 Page 1 lit. f of the GDPR):
(2) In addition to the aforementioned data, our website cookies will be stored on your computer during usage. The term Cookies refers to small text files that are stored on your hard drive and allocated to the browser used by you and through which certain information flows to the point which establishes the cookie (in this case, by us). Cookies are not able to carry out programs or transmit viruses to your computer. They serve to make the internet offering more user-friendly and effective overall.
(3) Application of cookies:
a) This website makes use of the following kinds of cookies, whose scope and functionality can be
explained in the following:
– transient Cookies (in reference to this: b)
b) Transient Cookies are deleted automatically when you close your browser. This includes the
session Cookies in particular. These store a so-called session-ID, with which various requests
from your browser are allocated to the joint session. Your computer can be recognized once
again thereby, whenever you return to our website. The session Cookies are deleted when you
log out or close the browser.
c) You can configure your browser settings according to your own requirements and, for example,
reject the acceptance of third-party Cookies or all Cookies in which case we inform you that you
might not be able to use all of the functions of this website.
d) The flash-Cookies used are not recorded by your browser; rather, they are recorded by your
flash plug-in. Furthermore, we make use of HTML5 storage objects which are filed on your end
device. These objects store the required data, regardless of the browser used by you, and have
no automatic expiration date. If you desire no processing of the flash-cookies, you have to install
a corresponding add-on, for example “Better Privacy” for Mozilla Firefox
(https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer Cookie for
Google Chrome. You can prevent the use of HTML5 storage objects by deploying the private
mode in your browser. We furthermore recommend that you manually delete your Cookies and
your browser history on a regular basis.
(1) In addition to the purely informative use of our website, we also offer various services that you can use if you are interested. For this purpose you usually have to provide further personal data, which we use to deliver the respective service and for which the previously mentioned basic principles regarding data processing are valid.
(2) In order to better process your data, we occasionally make use of external service-providers. These have been carefully selected and commissioned by us, are bound to our instructions, and are controlled on a regular basis.
(3) Insofar as our service-providers or partners have their registered office in a nation outside the European Economic Area (EEA), we inform you of the consequences of this situation in the description of the service.
(1) In the event that you have granted your consent for the processing of your data, you can withdraw this at any time. Such a withdrawal influences the admissibility of processing your personal data, after you have voiced said withdrawal to us.
(2) Insofar as we support the processing of your personal data regarding a balancing of interests, you are able to express objection to said processing. This is the case when processing is particularly not necessary for fulfilment of a contract with you, which is outlined by us respectively in the following description of the functions. While executing such an objection, we hereby request a statement of the reasons why the processing of your personal data should not be executed by us in our manner. In case of justified objection, we check the state of affairs and will either discontinue/adjust the data processing or show you our compelling reasons worthy of protection, upon which we justify the continuance of said processing.
(3) Obviously, you can at any time object to the processing of your personal data for purposes of advertising and data analysis. You can inform us of your objection to advertising through the above-mentioned contact data.
(1) We use the service of Google Adwords, in order to draw attention to our attractive services with the aid of advertising material (so-called Google Adwords) on external websites. We can determine, in relation to the data of the advertising campaigns, how successful the individual promotional activities have been. This enables us to show you ads that are of interest to you and to design our website in a more interesting fashion for you and to help us assess a fair calculation of advertising costs.
(2) These advertising materials are delivered through Google by means of so-called “Ad Servers”. We use Ad Server Cookies for this purpose, through which certain parameters for determining success can be measured such as the display of adverts or users’ clicks. If you end up at our website through a Google ad, a Cookie is stored in your PC by Google Adwords. As a rule, these Cookies lose their validity after 30 days and shall not serve to identify you personally. Typical Analysis values stored in this Cookie are: the Unique Cookie-ID, quantity of Ad Impressions per placement (frequency), the last impression (relevant for Post-View-Conversions), as well as opt-out information (a marking to show that the user no longer wishes to be approached).
(3) These Cookies enable Google to recognize your internet browser. If a user visits certain pages on the website of an Adwords customer and the Cookie saved on his computer has not yet expired, Google and the customer can recognize that the user has clicked on the ad and was redirected to this site. A different Cookie is allocated to each Adword customer. Cookies can thusnot be tracked through the websites of Adwords customers. We ourselves do not collect andprocess personal data through the mentioned promotional activities. Google only makes statistical evaluations available to us. On the basis of these evaluations, we are able to recognize which of the deployed promotional activities have been particularly effective. We receive no further data from the deployment of promotional material – in particular, we are not able to identify the user on the basis of this information.
(4) Because of the deployed marketing tools, your browser automatically sets up a direct link with Google’s server. We have no influence over the scope and further usage of the data that have been collected through deployment of this tool by Google, and we therefore inform you respectively as regards our state of awareness: Through the linking of AdWords Conversion, Google receives the information that you have opened the corresponding part of our internet site, or have clicked on one of our ads. If you are registered under a Google service, Google can allocate the visit to your account. Even if you are not registered with Google or have not logged in, the possibility exists that the provider takes note of and stores your IP address.
(5) You can prevent participation in this tracking procedure in different ways: a) by means of a respective setting in your browser software; particularly the suppression of third-party Cookies results in you no longer receiving ads from third-party providers; b) by deactivating the Cookies for Conversion Tracking, in that you set your browser in such a manner that Cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, whereby these settings will be deleted when you delete your Cookies; c) by deactivating the interest-referenced ads of the providers that are a part of the self-regulating campaign “AboutAds”, through the link http://www.aboutads.info/choices, whereby this setting will be deleted when you delete your Cookies; d) through long-term deactivation in your browsers Firefox, Internet Explorer or Google Chrome at the link http://www.google.com/settings/ads/plugin. We would like to inform you that in this case you might not be able to use all functions of this offering to the full extent.
(6) Legal basis for the processing of your data is Article 6 Paragraph 1 page 1 lit. f of the GDPR.
Further information regarding Google data protection can be found at:
http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html.
Additionally, you can visit the website of the Network Advertising Initiative (NAI) at
http://www.networkadvertising.org
Google is subject to the EU-US Privacy Shield:
https://www.privacyshield.gov/EU-US-Framework.